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- General Description of the Institution
- Address of İzmir University of Economics
- Academic Authorities
- Academic Calendar
- Recognition of Prior Learning
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- List of Programs Offered
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- General Registration Procedures
- ECTS Credit Allocation
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- Departmental Erasmus Coordinators
- Degree Programs
- Visual Communication Design
- Qualification Awarded
- Level of Qualification
- Specific Admission Requirements
- Qualification Requirements and Regulations
- Recognition of Prior Learning
- Profile of the Program
- Program Outcomes
- Course & Program Outcomes Matrix
- Occupational Profiles of Graduates
- Access to Further Studies
- Program Structure
- Course Structure Diagram with Credits
- Exam Regulations & Assessment & Grading
- Graduation Requirements
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- Program Director (or Equivalent)
- Evaluation Questionnaires
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COURSE INTRODUCTION AND APPLICATION INFORMATION
ilt.fadf.ieu.edu.tr
| Course Name | |
| Code | Semester | Theory (hour/week) | Application/Lab (hour/week) | Local Credits | ECTS |
|---|---|---|---|---|---|
| Fall |
| Prerequisites | None | |||||
| Course Language | ||||||
| Course Type | Required | |||||
| Course Level | - | |||||
| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | ||||||
| Course Coordinator | - | |||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | |
| Learning Outcomes | The students who succeeded in this course;
|
| Course Description |
|
| Core Courses | X |
| Major Area Courses | ||
| Supportive Courses | ||
| Media and Managment Skills Courses | ||
| Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
| Week | Subjects | Required Materials |
| 1 | Introduction: Introduction of the syllabus and the highlights of the course. | None |
| 2 | Lecture on anatomy and evolution of typefaces. Project 1: Labanotation. Workshop 1: Letters relationship chart. | Bringing all the necessary tools to class. |
| 3 | Due date for Project 1. Project 2: Positive / negative joint. Lecture on construct / deconstruct a system of symbols. | Bringing all the necessary tools to class. |
| 4 | Lecture on type classifications & specimens. Workshop 2: Defining Capitals’ body. | Bringing all the necessary tools to class. |
| 5 | Due date for Project 2. Workshop 3: Vox 13 sketches. | Bringing all the necessary tools to class. |
| 6 | Homework (Workshop 3: Vox 13 sketches.) | Bringing all the necessary tools to class. |
| 7 | Lecture on space/shape syntax. Workshop 3: Foundational Hand. | Bringing all the necessary tools to class. |
| 8 | Project 3: Visual poetry. | Bringing all the necessary tools to class. |
| 9 | Lecture on principles of layout. Discussion on ‘choosing, using and paring fonts.’ | Bringing all the necessary tools to class. |
| 10 | Due date for Project 3. Lecture on text typography parameters. | Bringing all the necessary tools to class. |
| 11 | Project 4: Typesetting issues and legibility. | Bringing all the necessary tools to class. |
| 12 | Screening / Gösterim: ‘Making Faces.’ | Bringing all the necessary tools to class. |
| 13 | Written final examination. | Bringing all the necessary tools to class. |
| 14 | Review of Project 4. | Bringing all the necessary tools to class. |
| 15 | Work in progress. Due date for Project 4. Final Workshop Announcement. | None |
| 16 | Final workshop |
| Course Notes/Textbooks | http://bit.ly/1L7IK69 - Resources |
| Suggested Readings/Materials | Essential resources: Robert Bringhurst, The elements of typographic style, Hartley & Marks publishers, 2008 Josef Müller-Brockmann, Grid systems in graphic design, Ram publications, 1996 Adrian Frutiger, Signs and Symbols, Edbury Press, London, 1998 Simon Garfield, Just my type: A book about fonts, Gotham books, 2011 John Kane, A Type Primer, Layrence King, London, 2011 Ellen Lupton, Thinking with Type, second edition, Princeton Architectural Press, New York, 2010 Heidrun Osterer-Philipp Stamm, Adrian Frutiger: Complete Typefaces, Birkhäuser, Basel, 2009 Timothy Samara, Making and breaking the grid, Rockport publishers, 2002 |
EVALUATION SYSTEM
| Semester Activities | Number | Weigthing |
| Participation | 1 | 20 |
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments | 4 | 40 |
| Presentation / Jury | ||
| Project | 4 | 20 |
| Seminar / Workshop | ||
| Oral Exam | ||
| Midterm | 1 | 20 |
| Final Exam | - | - |
| Total |
| Weighting of Semester Activities on the Final Grade | 10 | 80 |
| Weighting of End-of-Semester Activities on the Final Grade | 1 | 20 |
| Total |
ECTS / WORKLOAD TABLE
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Course Hours (Including exam week: 16 x total hours) | 16 | 4 | 64 |
| Laboratory / Application Hours (Including exam week: 16 x total hours) | 16 | ||
| Study Hours Out of Class | 16 | 3 | |
| Field Work | |||
| Quizzes / Studio Critiques | |||
| Portfolio | |||
| Homework / Assignments | 4 | 2 | |
| Presentation / Jury | |||
| Project | 4 | 3 | |
| Seminar / Workshop | |||
| Oral Exam | |||
| Midterms | 1 | 3 | |
| Final Exams | - | 4 | |
| Total | 135 |
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
| # | Program Competencies/Outcomes | * Contribution Level | ||||
1 | 2 | 3 | 4 | 5 | ||
| 1 | To be able to use the advanced theoretical and applied knowledge attained in the areas of Visual Communication Design (Multimedia, Photography, Graphic Design and Typography), | X | ||||
| 2 | To be able to investigate, interpret and evaluate the developments on Visual Communication Design in the world and in Turkey, | X | ||||
| 3 | To be able combine images and words creatively in order to convey visual ideas | X | ||||
| 4 | To attain a high level of complex problemsolving using a variety of design methodologies, | X | ||||
| 5 | To understand the principles of compositional space | X | ||||
| 6 | To have a clear understanding of creative art direction, | X | ||||
| 7 | To attain proficiency on the implementation of production standards and to be able to use Visual Communication Design related software and communication technologies. | X | ||||
| 8 | To have an advanced level knowledge and experience in photography and video production, including image processing, editing and postproduction techniques, | X | ||||
| 9 | By using a second foreign language at least on an intermediate level, to be able to follow the information in Visual Communication Design and communicate with colleagues, | X | ||||
| 10 | To have social and ethical awareness in the stages of creating, applying and evaluating the practices related to Visual Communication Design, and to act consciously and sensitively in the application of these values, | X | ||||
| 11 | To take responsibility both as an individual and as a team member in order to solve creatively the unexpected and unforeseen complex design problems encountered in the Visual Communication Design practices. | X | ||||
| 12 | To utilize the ability to evaluate and criticize acquired knowledge and skills, to diagnose ones individual educational needs, and undertake selfdirected and continuous education in the discipline. | X | ||||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest